NEW RELEASE
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MIGUEL LEAL
ALSO AVAILABLE FROM THESE BOOK SELLERS:
“Miguel Leal is a creative visionary, starting with his passion for introducing top-quality Hispanic-style cheeses to the U.S. market. Thanks to his nonstop energy, determination, and strategic thinking, Leal built a multi-million dollar business from the ground up despite never having taken a business class. Now that's what I call a success story.”
— JOSE GUTIERREZ
Founder and CEO of Sweet Moments and More
ADVANCED CRITICAL ACCLAIM
Jim Faith
CEO, Faith Engineering, Inc.
“Miguel Leal is a true pioneer. Back when he started out, nobody had heard of Mexican cheese in the U.S. He not only created, tested, and refined unique Hispanic cheese recipes, he also innovated new mechanized techniques to produce those cheeses, and established markets for them where none existed before. I told him he was crazy more than once, but Miguel taught me the meaning of never giving up when you have a dream.”
Hector Larraga
DVP of Operations, Sigma Alimentos
“With his unique recipes for Hispanic cheeses and his organized, methodical ideas for setting up factories to achieve maximum, cost-effective efficiency, Miguel Leal broke new ground in global cheese production and established himself as a leader in the field.”
Jose Gutierrez
Founder and CEO of Sweet Moments and More
“Miguel Leal is a creative visionary, starting with his passion for introducing top quality Hispanic-style cheeses to the U.S. market. Thanks to his nonstop energy, determination, and strategic thinking, Leal built a multi-million dollar business from the ground up despite never having taken a business class. Now that's what I call a success story.”
ABOUT THE BOOK
The House That Cheese Built
The Unusual Life of the Mexican Immigrant Who Defined a Multibillion-Dollar Global Industry
A quintessential American dream story from a Latinx entrepreneur who shares the true story of building a multi-million dollar business from scratch, complete with both success and failure, and always a vision of hope.
Coming to the U.S. penniless as a teenager, Leal spoke almost no English; literally sleeping in the boiler room of a Wisconsin cheese factory for months before he was caught. He is widely credited with introducing Mexican cheeses to the U.S. market. Through hard work, grit, and ingenuity he would go on to launch his own worldwide cheese manufacturing business.
Leal’s great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; jail time, and the deeply felt sense that there must be something more to life than great wealth. Leal’s business memoir is both a quintessential immigrant success story as well as a business recipe for balancing massive success with all its benefits.
WHAT READERS CAN EXPECT
An authentic, emotional retelling of the most valuable lessons Miguel has learned on his way from being an illegal factory worker to the award-winning cheesemaker that transformed a billion dollar industry as well as
MIGUEL’S MOST SOUGHT-AFTER RECIPE FOR BUSINESS SUCCESS!
Key Ingredients
"Miguel taught me the meaning of never giving up when you have a dream."
JIM FAITH, CEO, Faith Engineering, Inc.
Respect Your Body:
Stay away from mind-altering or mind-numbing activities like alcohol and drugs, which can distract and dull your mindset.
Save Money:
Always save money because worrying about not having enough of it can impact your ability to pay attention.
Desire Better:
You have to want to improve your situation.
Avoid Frivolous Friends:
People who aren’t focused on improving their own situations will be a distraction.
Create Opportunity:
Don’t wait for opportunities to find you. Create them for yourself.
Be Stubborn:
Maintain a mindset of “making it happen” no matter what obstacles fall in your way.
Be Ruthless with Your Time and Energy:
Eliminate all distractions that impact your ability to focus on getting ahead.
One Goal at a Time:
Focusing on one goal at a time is the best way to channel your energy before moving on to a new goal.