top of page
Wood Texture
A Photo of THTCB

NEW RELEASE 

from

MIGUEL LEAL

ALSO AVAILABLE FROM THESE BOOK SELLERS:

“Miguel Leal is a creative visionary, starting with his passion for introducing top-quality Hispanic-style cheeses to the U.S. market. Thanks to his nonstop energy, determination, and strategic thinking, Leal built a multi-million dollar business from the ground up despite never having taken a business class. Now that's what I call a success story.”

— JOSE GUTIERREZ

Founder and CEO of Sweet Moments and More

 ADVANCED CRITICAL ACCLAIM 
 

B&N Best Seller Award
USA Today Award
Reader's Review Award
Amazon Best Seller Award
Book Sellers Logo
Book-Excellence-Winner-Seal-RGB-600-DPI.png
faith engineering.jpeg
Jim Faith
 
CEO, Faith Engineering, Inc.
 

“Miguel Leal is a true pioneer. Back when he started out, nobody had heard of Mexican cheese in the U.S. He not only created, tested, and refined unique Hispanic cheese recipes, he also innovated new mechanized techniques to produce those cheeses, and established markets for them where none existed before. I told him he was crazy more than once, but Miguel taught me the meaning of never giving up when you have a dream.” 

sigma.jpeg
 Hector Larraga
 DVP of Operations, Sigma Alimentos

“With his unique recipes for Hispanic cheeses and his organized, methodical ideas for setting up factories to achieve maximum, cost-effective efficiency, Miguel Leal broke new ground in global cheese production and established himself as a leader in the field.”

1642094550806_edited.jpg
Jose Gutierrez
Founder and CEO of Sweet Moments and More 

“Miguel Leal is a creative visionary, starting with his passion for introducing top quality Hispanic-style cheeses to the U.S. market. Thanks to his nonstop energy, determination, and strategic thinking, Leal built a multi-million dollar business from the ground up despite never having taken a business class. Now that's what I call a success story.” 

ABOUT THE BOOK
The House That Cheese Built

The Unusual Life of the Mexican Immigrant Who Defined a Multibillion-Dollar Global Industry

A Photo of Miguel Leal

A quintessential American dream story from a Latinx entrepreneur who shares the true story of building a multi-million dollar business from scratch, complete with both success and failure, and always a vision of hope.

 

Coming to the U.S. penniless as a teenager, Leal spoke almost no English; literally sleeping in the boiler room of a Wisconsin cheese factory for months before he was caught. He is widely credited with introducing Mexican cheeses to the U.S. market. Through hard work, grit, and ingenuity he would go on to launch his own worldwide cheese manufacturing business.

 

Leal’s great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; jail time, and the deeply felt sense that there must be something more to life than great wealth. Leal’s business memoir is both a quintessential immigrant success story as well as a business recipe for balancing massive success with all its benefits.

WHAT READERS CAN EXPECT

An authentic, emotional retelling of the most valuable lessons Miguel has learned on his way from being an illegal factory worker to the award-winning cheesemaker that transformed a billion dollar industry as well as

MIGUEL’S MOST SOUGHT-AFTER RECIPE FOR BUSINESS SUCCESS!

Key Ingredients
A Photo of THTCB

"Miguel taught me the meaning of never giving up when you have a dream."

JIM FAITH, CEO, Faith Engineering, Inc. 
Respect Your Body:

Stay away from mind-altering or mind-numbing activities like alcohol and drugs, which can distract and dull your mindset.

Save Money:

Always save money because worrying about not having enough of it can impact your ability to pay attention.

Desire Better:

You have to want to improve your situation.

Avoid Frivolous Friends:

People who aren’t focused on improving their own situations will be a distraction.

Create Opportunity:

Don’t wait for opportunities to find you. Create them for yourself.

Be Stubborn:

Maintain a mindset of “making it happen” no matter what obstacles fall in your way.

Be Ruthless with Your Time and Energy:

Eliminate all distractions that impact your ability to focus on getting ahead.

One Goal at a Time:

Focusing on one goal at a time is the best way to channel your energy before moving on to a new goal.

Push for 1% More:

Try to achieve more every day, even if it’s only 1% more.

Seek Out New Data:

Always find ways to better yourself through new skills and education.

ORDER YOUR COPY NOW AND LEARN MIGUEL'S SECRET RECIPE FOR SUCCESS!

about slide.jpg
about slide_smaller.jpg
ABOUT THE AUTHOR
Meet Miguel 

Widely regarded as the "Godfather of Mexican Cheese" in the United States, Miguel Leal’s story humbly began at a cheese factory in his native Mexico as a teenager. When he was invited to travel to the United States as an apprentice, he jumped at the chance, however illegally. One of six children raised in poverty after the tragic death of his father in the historic Mexico City earthquake, Leal arrived in Wisconsin without money and speaking little English. He had no choice but to make a bed of cardboard on the factory's boiler room floor.  

 

Despite these challenges—through grit, persistence, and hard work—Leal observed and learned every step of cheesemaking, from cleaning the equipment to cutting and packaging cheese for sale. He was among the first to recognize that the growing number of Latinx immigrants in the U.S. meant there would be a market for specialty Mexican cheeses, and eventually partnered with a master cheesemaker from Wisconsin to work with the Amish in Ohio to produce and hand-sell 60-pound wheels of Cotija cheese in the Chicago metro area.  

 

The skyrocketing demand for his cheese led Leal to establish his own company, Mexican Cheese Producers, Inc. in 1994. He eventually constructed a state-of-the-art production plant in Darlington, Wisconsin—a prime location with access to the finest quality milk in the country. There, he continued to perfect recipes for a variety of Mexican cheeses and took out patents for the machines used to produce them. Leal eventually sold his business to the global company Sigma Alimentos, which still uses his recipes, and won the 2020 World Championship Cheese Contest with their flagship Cotija cheese.  

 

Today, Miguel is a successful real estate developer with a deep investment in his new passion project: supporting Mexico's growing organic foods movement with a farm of his own, where he demonstrates sustainable organic farming methods to communities in his native country while supporting local charitable efforts. He is also keenly interested in developing a national dog breed for Mexico related to the Argentinian Dogo, a hunting dog suited to being a loyal pet and guard dog.

  • LINKEDIN_300x
  • INSTA_300x
Get in Touch

KEYNOTES & SPEAKING

Tim Dillow

tdillow@dillowwealth.com

 

MEDIA REQUESTS

TGC Worldwide

info@tgcworldwide.com

 

IMPOSSIBLE REQUESTS

Charlie Fusco, Brand Manager

charlie@tgcworldwide.com

A Photo of Miguel Leal
Wooden Board
A Photo of THTCB

ALSO AVAILABLE FROM THESE BOOK SELLERS:

Book Sellers Logo
ADVANCED CRITICAL ACCLAIM
"Leal built a multi-million dollar business from the ground up despite never having taken a business class. Now that's what I call a success story.” 

ALSO AVAILABLE IN SPANISH

from

MIGUEL LEAL

Jose Gutierrez
Founder and CEO of Sweet Moments and More 
bottom of page